Brand Development

This collection has been developed as a part of a whole brand concept named LES EFFILOCHES, which means "the frayings" in french. The yellow fabric I used in this first collection is called 'Black Out' and is a type of polyester fabric consisting of three layers, two coloured exterior layers and a black interior layer. Through the fraying of the exterior layers, the black interior layer is revealed creating lines and unique patterns.

This fraying is done by hand, hundreds of threads are removed from every garment one by one, making every garment unique. This exclusive fraying technique can be applyed to a handfull of fabrics and new collections will be developed exploring all its possiblities.

I have also developed a fully operative e-commerce site where all the collection can be purchased, developing both its user interface and user experience design. You can check the site by clicking here.

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